It's hip to be a hassidic "rapper"

Matisyahu has opened the possibility that hassidim can rap and not be considered entirely lame. I still consider it pretty silly. This song is highly produced, with excessive auto-tune, a-la T-pain, but underneath it has the potential for some good lyric-slinging. based on the amount of production put into their singing, I feel like they are going for pop-appeal, which is a shame, because these dudes should get in touch with their inner nas. Verdict: catchy, but still kind of silly. Because it's hassidim singing (one chabad, the other bostoner[I can't believe that's a real sect!]), I figure it's blogworthy.